FORTUNA INSIGHTS

Intangible Investment

10 Key Principles for Effective Capital Deployment: Part 1

Here are the principles that provide a foundation for establishing an enduring capital deployme…

10 Key Principles for Effective Capital Deployment: Part 2

Acquire carefully, beware of leverage, have rules-based buyback processes, don’t bank on divi…

Building a Bridge Between Marketing and Finance

Corporate finance executives are often frustrated by their marketing colleagues who seem to alw…

Brand Value Drives Corporate Value

With the right brand-value metrics and framework, managements can allocate marketing resources …

Capital Deployment Roundtable: A Discussion of Corporate Investment and Payout Policy

Is Accounting Blocking R&D Investments?

In many casual conversations with CFOs across a wide variety of companies and industries, we ha…

Clearing the Bar: Setting Hurdle Rates that Properly

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Our team has advised hundreds of clients on developing a new approach to creating exceptional value for stakeholders and shareholders. Our differentiated cash-based earnings approach to strategic management and capital allocation draws on years of experience as advisors and investors at Credit Suisse, Morgan Stanley, Lehman Brothers, DLJ, Stern Stewart, Marakon, Ernst & Young, and ISS.

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