Culture can be an overlooked source of enduring competitive advantage, but the very best leaders know it is the key to developing a thriving organization where people deliver exceptional value
HOW WE HELP

Ownership
Culture
Organizational design to foster a culture where employees think and act like long-term committed owners

Incentive
Design
Optimize incentive design to motivate both short-term results and growth in long-term value

Training & Communication
Structured approach to informing and educating the organization to ensure delivery of your strategy

Change
Management
Secure effective change with the right structure, people and processes

Investor
Relations
Build the narrative for investors on how strategy and culture will improve value and how your metrics will measure it

Better Behaviors is focused on developing an ownership culture that motivates and rewards investment in future value creation

KEY CLIENT BENEFIT

HIGHER TSR PERFORMANCE
Fortuna conducted research on historical bonus multiples for a client and its peers and proved that RCE incentives better align with market value creation.
Greater TSR uplift with stronger pay-for-performance structures
Peer Plan Actuals
Implied RCE Plan
Standard bonus methodologies provide
limited pay-for-performance results
A more strategic incentive structure provides
greater pay-for-performance results

READ MORE ABOUT

CULTURE AND INCENTIVES
There is an accelerating movement to encourage corporate leaders to think and act longer term. Advocates such as Focusing Capital on the Long Term and Chief Executives for Corporate Purpose—alongside ...
CFOs should consider economic profit as the centerpiece of value management and start by adapting the measure to their business models.
Inflation has subsided some, but it’s still far above the last few decades. To bring it down, the Fed is raising interest rates, which has forced corporate leaders to be ...
The U.S. military uses the acronym VUCA to characterize an operating environment along four dimensions—volatility, uncertainty, complexity, and ambiguity—that also aptly describe current business conditions.
The 2023 Fortuna Advisors Value Leadership Report reveals top-performing S&P 900 companies and industries—and unpacks how they produced exceptional shareholder returns over the last five years.
Change management is no longer an event to be managed through; it’s a way of life that requires building effective structures to succeed.
Listen to the accompanying podcast here. Most companies are facing profitability headwinds as inflation drives up their operating costs and rising interest rates make financing more expensive.  Some have such ...
We’ve faced a lot since the start of the COVID-19 pandemic, and it is undoubtedly a corporate imperative to learn from the experience and take actions to improve governance and ...
For a financial performance measure to be good, it should generally rise when good things happen and decline when bad things happen. And it should motivate high-quality decision-making. This may ...
In diplomatic circles and consensus-building business meetings, experts recommend bringing divergent sides together by finding and starting from a place of mutual agreement. More often than you might think, industries, ...
We get comfortable in our workspaces, confident in our knowledge and abilities, and performing like freaking rockstars. Then “pow,” out of nowhere, we find ourselves knee deep in a change ...
Most companies use too many incomplete measures and would benefit from using one complete measure instead, as railroading company CSX has implemented.
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