Steering the Sales Force Away From the ‘Easy Sale’
Build an effective sales force by redirecting its energy toward value maximization.
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THOUGHT LEADERSHIP
Beware of Zombie Businesses in Your Portfolio
In the months to come, the penalty for holding disappointing businesses in corporate portfolios…
The Benefits of Practicing ‘Extreme Prioritization’ in Your Business
In school, many of us learned about the Pareto principle, sometimes known as the 80/20 rule, wh…
Turn Strategic Goals into Results Using Economic Profit
Today management teams must juggle multiple strategies to effectively reach customers; however,…
2022 Fortuna Advisors Buyback ROI Report
The 2022 Fortuna Advisors Buyback ROI Report ranks the top-performing S&P 500 share repurchase …
The Importance of Corporate Purpose
Now more than any time in history, the most attractive employers and brands are those that foll…
To the New or Aspiring CFO
When a first-time CFO or a CFO new to an organization takes the reins, they should be prepared …
Why Business Is About Both The Short-Term And The Long-Term
It seems almost every day I see companies take actions that prioritize near-term earnings over …
Be Less Equitable When Allocating Resources
Successful capital allocation is pivotal to continually delivering shareholder returns.
Advancing the Strategic Role of the Treasury: How Great Companies Become Great Stocks
High valuations and shareholder returns come with substantial benefits for corporate treasury a…
Less Talking And More Doing From Businesses In The New Year
Back in the 1990s, I was consulting for a large European company and introduced a management te…
Fortuna Advisors Announces Three New Hires
New Employees to Focus on Helping Clients Achieve Optimum Value
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