This podcast features the third installment of our LinkedIn Live series on how economic profit drives long-term value creation. Fortuna partners Greg Milano and Marwaan Karame discuss strategic resource allocation: how companies can better allocate capital and other resources to unlock more shareholder value. They explore common pitfalls like erroneous objectives, lack of focus, and decision paralysis that lead firms to invest in value-destroying projects while underinvesting in their best growth opportunities. Through real client case studies, they explain how residual cash earnings, a modern, cash-based economic profit measure helps leaders identify where value is truly created across business units, segments, and products—even down to the SKU level. The episode emphasizes the importance of a fact-based, focused approach to investment decision-making.