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Originally published on Apple Podcasts

Ryan Barker and Ken Favaro on Activists and Brand Management

CEO, Ryan Barker, and Chief Strategy Officer, Ken Favaro, of BERA Brand Management explore how brand management strategies intersect with activist investor pressures. They discuss how Bera’s AI-powered platform equips businesses with real-time, predictive brand data that connects brand equity directly to financial outcomes. Using examples like Heinz and Barbie, the conversation highlights how companies can defend and optimize brand investments—especially under activist scrutiny. The takeaway? Treat brand as an asset, measure it with financial rigor, and use data to drive ROI, relevance, and pricing power in a competitive landscape.

Apple Podcast ● YouTube ● Highlight Reel

The “Create More Value” podcast is a series of conversations with senior executives, board members, and other experts on how they were able to create exceptional value for their companies. These lessons can help leaders embrace better insights, decisions, and corporate culture to drive long-term results for all of their stakeholders. We cover a wide range of subjects, from corporate strategy to governance to best practices for boards and managements alike.

The podcasts is also available on other platforms, including Spotify, Pandora, Stitcher, and Amazon.

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