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Originally published on Apple Podcasts

J. Michael Bruff’s CFO playbook for enduring value creation

J. Michael Bruff, CFO of Envision Healthcare and a veteran finance and operating executive, joins us to discuss the core attributes of effective CFOs. We discuss internal controls, Michael’s broad functional and operational experience, and the importance of a deep understanding of how financial statements work together to drive lasting value. Michael shares insights from his time at Varian Medical Systems, where the company shifted its capital allocation priorities from buybacks to life-saving R&D, ultimately quadrupling its compounded revenue growth rate and nearly doubling its share price in just three years. The conversation covers how value-based incentive and allocation frameworks lead to agile and disciplined decision-making. This episode offers practical guidance for leaders seeking to improve capital allocation, strategic clarity, and value creation.

Apple Podcast ● YouTube ● Highlight Reel

The “Create More Value” podcast is a series of conversations with senior executives, board members, and other experts on how they were able to create exceptional value for their companies. These lessons can help leaders embrace better insights, decisions, and corporate culture to drive long-term results for all of their stakeholders. We cover a wide range of subjects, from corporate strategy to governance to best practices for boards and managements alike.

The podcasts is also available on other platforms, including Spotify, Pandora, Stitcher, and Amazon.

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