Apple Podcast ● YouTube ● Highlight Reel
Ryan Barker, CEO and founder of BERA Brand Management, has revolutionized the measurement of brand differentiation using predictive AI technology. He talks about the shortcomings of media mix models, the use of novel brand KPIs, and how companies can capitalize on brand equity data to develop plans, allocate resources, and drive more long-term value.
The podcasts is also available on other platforms, including Pandora, Stitcher, and Amazon.