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Originally published on Apple Podcasts

Create More Value Podcast: Ryan Barker on how brand investments create value

Ryan Barker, CEO and founder of BERA Brand Management, has revolutionized the measurement of brand differentiation using predictive AI technology. He talks about the shortcomings of media mix models, the use of novel brand KPIs, and how companies can capitalize on brand equity data to develop plans, allocate resources, and drive more long-term value.

Apple Podcast ● YouTube ● Highlight Reel

The “Create More Value” podcast is a series of conversations with senior executives, board members, and other experts on how they were able to create exceptional value for their companies. These lessons can help leaders embrace better insights, decisions, and corporate culture to drive long-term results for all of their stakeholders. We cover a wide range of subjects, from corporate strategy to governance to best practices for boards and managements alike.

The podcasts is also available on other platforms, including Pandora, Stitcher, and Amazon.

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