FORTUNA INSIGHTS

Operating Decision-Making

Steering the Sales Force Away From the ‘Easy Sale’

Build an effective sales force by redirecting its energy toward value maximization.

Ugh! It’s Budget Approval Time

Whoever first decided to link performance measurement to budgets may have done more damage to b…

Don’t Be Too Preoccupied with Return on Capital

These strategic insights as well as a new improved value-based performance measurement framewor…

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Our team has advised hundreds of clients on developing a new approach to creating exceptional value for stakeholders and shareholders. Our differentiated cash-based earnings approach to strategic management and capital allocation draws on years of experience as advisors and investors at Credit Suisse, Morgan Stanley, Lehman Brothers, DLJ, Stern Stewart, Marakon, Ernst & Young, and ISS.

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FORTUNA INSIGHTS

Operating Decision-Making

Steering the Sales Force Away From the ‘Easy Sale’

Ugh! It’s Budget Approval Time

Don’t Be Too Preoccupied with Return on Capital

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