FORTUNA INSIGHTS

Fortuna Strategic Framework

Turn Strategic Goals into Results Using Economic Profit

Today management teams must juggle multiple strategies to effectively reach customers; however,…

Don’t Be Too Preoccupied with Return on Capital

These strategic insights as well as a new improved value-based performance measurement framewor…

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ABOUT FORTUNA ADVISORS

Our team has advised hundreds of clients on developing a new approach to creating exceptional value for stakeholders and shareholders. Our differentiated cash-based earnings approach to strategic management and capital allocation draws on years of experience as advisors and investors at Credit Suisse, Morgan Stanley, Lehman Brothers, DLJ, Stern Stewart, Marakon, Ernst & Young, and ISS.

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FORTUNA INSIGHTS

Fortuna Strategic Framework

Turn Strategic Goals into Results Using Economic Profit

Don’t Be Too Preoccupied with Return on Capital

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