FORTUNA ADVISORS
THOUGHT LEADERSHIP
Depreciation Can Distort Returns
Companies that use rates of return or economic profit measures need to be careful about depreci…
Why Some Stocks Perform Better Than Others
High returns, growth, and low leverage are common criteria. But capital intensity is also an im…
Everything Must Earn an ROI
Too often executives use the term strategic to describe poor investments. Strategic investments…
Why To Choose Growth Over Buybacks
Business-services companies should be cautious of share repurchases until they have exhausted a…
The Unhealthy Fear of Risk
Some executives seem to be more concerned with making sure bad things do not happen than they a…
Media Business: Adapt or Face Nightmare of Change
No one could have dreamed up all the wonderful technological innovations and communications we …
Why Isn’t the Stock Market Higher?
What companies can do to help their share prices catch up with the surge in corporate net incom…
Should Medical Device Companies Make or Buy Their Growth?
Companies investing in R&D have created more value for shareholders over the past 10 years.
Is Financial Leverage Good for Shareholders?
Although high debt levels are touted to be shareholder-friendly, highly levered companies do no…
The Prescription for Pharma Is Revenue Growth
Despite the hullabaloo about health-care reform, investors still reward revenue growth by pharm…
Can Operating Leases Be Strategic?
Operating leases can cut capital commitments, boost strategic flexibility, and help a company m…
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