Dave Peacock, CEO of Advantage Solutions, discusses the bold transformation he is leading to create more value at Advantage—turning a fragmented business into a focused provider of solutions that improve the velocity of commerce, helping brands get the right products on the right shelves and helping retailers more efficiently convert shoppers to buyers. Facing structural changes and secular challenges, we discuss lessons learned in his three decades of experience, including his tenure as President of Anheuser-Busch during its acquisition by InBev and working with 3G Capital to drive efficiency while preserving top-line results with brand investment and pricing power. He also shares how his early education in journalism and economics helped shape his perspective as a leader in evaluating and communicating the commercial opportunity ahead.