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Originally published on Apple Podcasts

Create More Value: Professor Srivastava on how modern business models require an accounting overhaul

World-renowned Professor Anup Srivastava discusses the challenges of valuing, investing in, and developing intangible assets in today's corporate world. From the valuation of tech giants like Google and Facebook to the critical need for updated accounting frameworks, Professor Srivastava explains how “soft assets” like knowledge, algorithms, technology, and brand equity influence strategy, drive financial performance, and require rethinking traditional corporate governance practices.

Apple Podcast ● YouTube ● Highlight Reel

The “Create More Value” podcast is a series of conversations with senior executives, board members, and other experts on how they were able to create exceptional value for their companies. These lessons can help leaders embrace better insights, decisions, and corporate culture to drive long-term results for all of their stakeholders. We cover a wide range of subjects, from corporate strategy to governance to best practices for boards and managements alike.

The podcasts is also available on other platforms, including Pandora, Stitcher, and Amazon.

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