Brand Value Drives Corporate Value
With the right brand-value metrics and framework, managements can allocate marketing resources …
With the right brand-value metrics and framework, managements can allocate marketing resources …
What does your capital deployment strategy say about your growth expectations?
Buyback ROI, a tool first introduced on CFO.com, can be used by executives and investors to det…
In their pitch for tax reform, President Trump and congressional Republicans have made promises…
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